Overview – Custom website vs website builder.
There’s a lot of website building programs you can make use of, but it’s important to know the difference between a site from Wix.com or another website builder, versus a custom designed and developed website from an industry professional. Many website builders are free or charge a small enough fee, but as most people know, if it’s free or low cost, you will be compromising on some key features that you need to have an effective and worthwhile website.
1. Website builders often use subscription based payments that could cost you more overtime.
2. Standing out is unique online, and website builders make that difficult compared to a custom website.
Having a unique brand design is so important in our era, as more and more businesses are getting websites everyday. A custom website can truly help you stand out and “wow” your customers when they visit your website. Website builders make use of templates, which all of their users have access to. This means that there will be many other businesses having a site looking very similar to yours, this is not good. For example, take a look at this website made with Squarespace. There is nothing unique about this. More importantly there’s no real call to action or interaction elements other than a welcome button. Take a moment to imagine how many other sites look exactly like this! Now take a look at this website. You can see from the first glance how much more unique and beautiful it is. This is why you need a custom web design!
3. Your website NEEDS functionality, and it’s a lot easier with a custom website!
Hope you learnt something new!
Keep in mind these key points when deciding what approach you take to your business’ website. It’s a really important decision! In almost all cases, I encourage people to hire a web designer or developer. Remember, if you take your business seriously, you should invest in a custom website 100% of the time!